We strongly believe that ecology is not a temporary trend but an undeniable necessity. We are aware of the impact of the clothing industry on the planet, and we want to transparently present the results of our actions. We started with small steps, and are still working on changing the 4F brand philosophy towards circularity. It is the transition from linear to circular model that was and is crucial for us. We want to take responsibility for the full life cycle of our clothes: design, production, delivery, use and putting into second circulation.

Thanks to our partnership with Ubrania do Oddania. we were able to create the Wear_Fair programme and start working with the circular market leader in pre-owned clothes. Through our partner in the project, we extend the life of the clothes and put them back on sale in the second circulation in the categories RENEWED, REPAIRED and REVIVED. From November 2021, clothes that return to 4F as a result of complaints, as well as those directly returned by customers to UDO or in our stores in the Wear_Fair zones, are carefully sorted and verified for needed repairs, cleaning, washing.

What happens to them next? How many of them have started a second life? If you want to find out more about the life of the collected clothes, we invite you to read the first report of the Second Circuit of 4F Clothes.